Yo, Clio! Can historiography save marketing scholarship?
Year of publication: |
2011
|
---|---|
Authors: | Brown, Stephen |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 3.2011, 4, p. 449-468
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Historiography | Writing marketing | Art vs science | Storytelling | Narratives | Marketing | Research work |
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