Yoga : Individual Prosperity and Indian Trade Opportunities

This paper illustrates how Yoga can lead to individual prosperity and India can avail the ancient yogic cultural legacy - Yoga, for its economic welfare through trade opportunities emerging in the world after the announcement of 21st June as the Yoga Day by UNO. Yoga can give physical, mental, spiritual, emotional, and economic benefits to individual which lead to one’s improved performance leading to individual prosperity. India can assess the need of individuals of a foreign nation and customized the yoga package for exporting under service export. Under Yoga brand, other complimentary products like wears, Ayurvedic medicines and other herbal products can be exported. To harness the trade opportunities arising out of present world’s acceptance level of Yoga, tourism can be directed towards Yoga and Yoga tourists can be directed towards other tourism, thereby, improving Indian trade performance and creating the ways for demand development for other Indian cultural legacies in the world market