York's Best Ice Cream Company : building a regional brand
Jefrey R. Woodall, Jay A. Azriel and Gerald Patnode
| Year of publication: |
2010
|
|---|---|
| Authors: | Woodall, Jefrey R. ; Azriel, Jay A. ; Patnode, Gerald |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 12.2010, 2, p. 153-167
|
| Subject: | Gründungsausbildung | Entrepreneurship education | Unternehmensgründung | Business start-up | Markenführung | Brand management | Unternehmenswachstum | Firm growth | KMU | SME | Speiseeis | Ice cream | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008757393