You and I have nothing in common : the role of dissimilarity in interpersonal influence
Year of publication: |
2019
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Authors: | Tuk, Mirjam Alexandra ; Verlegh, Peeter ; Smidts, Ale ; Wigboldus, Daniël H. J. |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 151.2019, p. 49-60
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Subject: | Decision making | Social influence | Dissimilarity | Similarity | Persuasion | Social comparison |
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