You have not been archiving emails for no reason! : using big data analytics to cluster B2B interest in products and services and link clusters to financial performance
Year of publication: |
2020
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Authors: | Yang, Yang ; See-To, Eric ; Papagiannidis, Savvas |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 16-29
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Subject: | Big data | Analytics | Emails | Internal | Market research | Sales | Data Mining | Data mining | Big Data |
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