You can't put a price tag on a survey participant's enjoyment : the latest findings from the ARF's "Foundations of quality" research
Robert W. Walker; William A. Cook
| Year of publication: |
2013
|
|---|---|
| Authors: | Walker, Robert W. ; Cook, William A. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 3, p. 254-257
|
| Subject: | Online-Befragung | Web survey | Motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199620