You ought to know : why consumers think companies can foresee bad (but not good) side effects
Year of publication: |
2023
|
---|---|
Authors: | Reich, Brandon J. ; Laurent, Sean M. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 3, p. 610-623
|
Subject: | asymmetry | availability heuristic | corporate crises | foreknowledge | mental states | side-effect effect |
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