"You Will:" a macroeconomic analysis of digital advertising
Jeremy Greenwood, Yueyuan Ma, and Mehmet Yorukoglu
| Year of publication: |
February 2024 ; 2nd revision
|
|---|---|
| Authors: | Greenwood, Jeremy ; Ma, Yueyuan ; Yorukoglu, Mehmet |
| Publisher: |
[Rochester, NY] : University of Rochester |
| Subject: | AT&T's "You Will" advertising campaign | consumer welfare | digital and traditional advertising | directed and undirected advertising | freemedia goods | GDP measurement | leisure | information frictions | price competition | public policy | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Preiswettbewerb | Price competition |
| Extent: | 1 Online-Ressource (circa 68 Seiten) Illustrationen |
|---|---|
| Series: | Working papers / Rochester Center for Economic Research. - Rochester, NY, ZDB-ID 2171122-7. - Vol. no. 615 (February 2024) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014535133