Young adult voting decision-making : studying the effect of usage from a consumer behaviour perspective
Year of publication: |
2014
|
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Authors: | Winchester, Tiffany M. ; Hall, John ; Binney, Wayne |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 22.2014, 2, p. 144-154
|
Subject: | Political marketing | Consumer behaviour theory | Usage | Decision-making | Young adult voting | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Wahlverhalten | Voting behaviour | Entscheidung | Decision |
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