Young consumer's green purchasing behavior : opportunities for green marketing
S. M. Fatah Uddin and Mohammed Naved Khan
| Year of publication: |
2018
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|---|---|
| Authors: | Uddin, S. M. Fatah ; Khan, Mohammed Naved |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 4, p. 270-281
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| Subject: | Green purchasing behavior | environmental attitude | environmental knowledge | altruism | interpersonal influence | young consumers | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Jugendliche | Youth | Öko-Produkt | Sustainable product | Altruismus | Altruism | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2017.1407982 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963137