Young consumers’ brand communications literacy in a social networking site context
Year of publication: |
2016
|
---|---|
Authors: | Lawlor, Margaret-Anne ; Dunne, Áine ; Rowley, Jennifer |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 50.2016, 11, p. 2018-2040
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Children | Social networking sites | Advertising literacy | Paid | Owned | Earned media |
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