Young consumers' innovativeness and hedonic/utilitarian cool attitudes
Mijeong Noh; Rodney Runyan; Jon Mosier
| Year of publication: |
2014
|
|---|---|
| Authors: | Noh, Mijeong ; Runyan, Rodney ; Mosier, Jon |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 4, p. 267-280
|
| Subject: | Young consumer | Income | Innovativeness | Hedonic cool attitude | Utilitarian cool attitude | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Innovation | Meinung | Opinion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380627