Younger customers' outlooks when selecting and changing a financial services provider : the case of Maltese students
Year of publication: |
April 2017
|
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Authors: | Camilleri, Silvio John ; Ellul, Denise |
Published in: |
International journal of financial research. - Toronto : Sciedu Press, ISSN 1923-4023, ZDB-ID 2611282-6. - Vol. 8.2017, 2, p. 51-63
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Subject: | bank marketing | customer loyalty | Malta | retail banking | students' bank accounts | young customers | Konsumentenverhalten | Consumer behaviour | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Studierende | Students | Finanzdienstleistung | Financial services | Bankmarketing | Bank marketing |
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