YOUR BRAND'S BEST STRATEGY
| Year of publication: |
1997
|
|---|---|
| Authors: | Vishwanath, Vijay ; Mark, Jonathan |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - Vol. 75.1997, 3, p. 123-131
|