"Your forward is our reverse, your right, our wrong": rethinking multinational planning processes in light of national culture
| Year of publication: |
2000
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|---|---|
| Authors: | Brock, David M. ; Barry, David ; Thomas, David C. |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 9.2000, 6, p. 687-702
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