Yuan and marketing : the perception of Chinese owner-managers
Year of publication: |
2008
|
---|---|
Authors: | Siu, Wai-sum |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 43.2008, 4, p. 449-462
|
Subject: | Entrepreneurship | Entrepreneurship approach | Chinesisch | Chinese | Kulturelle Identität | Cultural identity | Ethik | Ethics | Marketingmanagement | Marketing management |
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