Zapping Behavior during Commercial Breaks - What is the best position to place an advertisement within a commercial break? How can we increase advertising effectiveness under habitual zapping behavior?
Year of publication: |
2001
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Authors: | Tse, Alan Ching Biu ; Lee, Ruby P.W. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 41.2001, 3, p. 25-30
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