Zero as a Special Price: The True Value of Free Products
Year of publication: |
2007
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Authors: | Shampanier, Kristina ; Mazar, Nina ; Ariely, Dan |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 6, p. 742-757
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