ZHIVAGO - Putting an end to frenzied product rollouts
| Year of publication: |
1993
|
|---|---|
| Authors: | Zhivago, Kristin |
| Published in: |
Business marketing. - Chicago, Ill. : Crain Communications, ISSN 0745-5933, ZDB-ID 831682. - Vol. 78.1993, 9, p. 28-69
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