Zooming in on choice : how do consumers search for cameras online?
Bart J. Bronnenberg (Tilburg University, Tilburg, Netherlands), Jun B. Kim (Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong), Carl F. Mela (Fuqua School of Business, Duke University, Durham, North Carolina)
| Year of publication: |
September-October 2016
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|---|---|
| Authors: | Bronnenberg, Bart J. ; Kim, Jun B. ; Mela, Carl F. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 5, p. 693-712
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| Subject: | consumer search and choice | online purchase | search dynamics | digital cameras | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Suchtheorie | Search theory | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Fotoapparat | Photographic camera | Informationskosten | Information costs | Informationsverhalten | Information behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.0977 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584275