Zum Phänomen kollektiver Emotionen im Kontext sportbezogener Marketing-Events
Torsten Schlesinger
| Year of publication: |
2010
|
|---|---|
| Authors: | Schlesinger, Torsten |
| Published in: |
Stand und Perspektiven der Eventforschung. - Wiesbaden : Gabler, ISBN 978-3-8349-2513-8. - 2010, p. 133-150
|
| Subject: | Sportmarketing | Sports marketing | Event-Marketing | Event marketing | Werbewirkung | Advertising effects | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008654332