Zum Stellenwert der Netzwerkökonomik in der Strategie-/Marketingforschung —Eine Analyse empirischer Untersuchungen

<UnorderedList Mark="Dash"> <ItemContent> ⊙ On an analytical level the theory of network externalities is regarded as a strong instrument in order to explain the competitive behaviour of firms in network industries. In this paper we analyse to what extend this theory has an impact on the field of empirical research. </ItemContent> <ItemContent> ⊙ Based on a literature survey we found that the theory of network externalities does not attract a great deal of attention. For instance we could not identify any paper which verifies the importance of penetration pricing. </ItemContent> <ItemContent> ⊙ Further on we need a better understanding of new technologies and their impact on strategy policy in the context of network products. In this context the increasing popularity of open source software can be regarded as a matter of particular interest. </ItemContent> </UnorderedList> Copyright Springer-Verlag 2006