Zur Problematik der Zielbestimmung in Marketingkooperationen
Dieter J. G. Schneider
| Year of publication: |
1972
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|---|---|
| Authors: | Schneider, Dieter J. G. |
| Published in: |
Modernes Marketing, moderner Handel : Karl Christian Behrens zum 65. Geburstag. - Wiesbaden : Gabler, ISBN 3-409-32582-4. - 1972, p. 89-98
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| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002788129