Zweiklassensystem - ultima ratio der Privatkundensegmentierung?
Wilhelm Bühler
| Year of publication: |
2000
|
|---|---|
| Authors: | Bühler, Wilhelm |
| Published in: |
Die Bank. - Köln : Bank-Verlag, ISSN 0342-3182, ZDB-ID 131636-9. - 2000, 11, p. 748-753
|
| Subject: | Privatkundengeschäft | Personal banking | Marktsegmentierung | Market segmentation | Deutschland | Germany |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | In: Die Bank |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001566079