Zykluskonforme Krise oder Strukturbruch? : Zeitreiheneigenschaften des deutschen Werbemarktes
Year of publication: |
2004
|
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Authors: | Lang, Günter |
Publisher: |
Augsburg : Universität Augsburg, Institut für Volkswirtschaftslehre |
Subject: | Werbewirtschaft | Branchenkrise | Branchenkonjunktur | Werbung | Zeitreihenanalyse | Deutschland | Medien | Spektralanalyse | Zyklen | Strukturbruch | Prognose |
Series: | |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | German |
Other identifiers: | 379019752 [GVK] hdl:10419/22781 [Handle] |
Classification: | M37 - Advertising ; L82 - Entertainment; Media (Performing Arts, Visual Arts, Broadcasting, Publishing, etc.) ; E32 - Business Fluctuations; Cycles |
Source: |
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