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accessRights:"free"
~accessRights:"restricted"
~isPartOf:"Journal of business research : JBR"
~subject:"Packaging"
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Packaging
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"Simple = authentic" lay theory
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Journal of business research : JBR
Multisensory packaging : designing new product experiences
6
Journal of retailing and consumer services
5
Journal of international consumer marketing
3
Journal of retailing
3
European journal of marketing
2
Journal of marketing communications
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Agribusiness : an internat. journal
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Athens journal of business & economics : AJBE
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Business and Economic Research : BER
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CHE research paper
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Contemporary trends in innovative marketing strategies
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research
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International journal of technology marketing : IJTMkt
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Italian journal of marketing : ITJM
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Journal of food products marketing
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Journal of information & knowledge management : JIKM
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Journal of international business and economics : JIBE
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Journal of marketing
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Psychology & marketing
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Review of managerial science : RMS
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Springer eBook Collection
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SpringerLink / Bücher
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Strategies for environmentally responsible supply chain and production management
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The international review of retail, distribution and consumer research
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The journal of product & brand management
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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ECONIS (ZBW)
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
2
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
3
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
4
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika
;
Omegarić, Ismir
;
Batagelj, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Saved in:
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