The influence of creative packaging design on customer motivation to process and purchase decisions
Paurav Shukla, Jaywant Singh, Weisha Wang
| Year of publication: |
2022
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|---|---|
| Authors: | Shukla, Paurav ; Singh, Jaywant ; Wang, Weisha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 338-347
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| Subject: | Creativity | Curiosity | Decision making | Divergence | Packaging | Relevance | Kreativität | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Verpackung | Produktgestaltung | Product design | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.026 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271507