The influence of creative packaging design on customer motivation to process and purchase decisions
Year of publication: |
2022
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Authors: | Shukla, Paurav ; Singh, Jaywant ; Wang, Weisha |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 147.2022, p. 338-347
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Subject: | Creativity | Curiosity | Decision making | Divergence | Packaging | Relevance | Kreativität | Konsumentenverhalten | Consumer behaviour | Verpackung | Kaufentscheidung | Purchase decision | Entscheidung | Decision | Produktgestaltung | Product design |
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