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accessRights:"restricted"
~accessRights:"free"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Markentreue"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Kundentreue"
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Internet marketing
Markenimage
Markentreue
Customer retention
270
Kundenbindung
270
Beziehungsmarketing
200
Relationship marketing
200
Consumer behaviour
181
Konsumentenverhalten
181
Customer satisfaction
131
Kundenzufriedenheit
131
Dienstleistungsqualität
67
Service quality
67
Customer loyalty
63
Brand management
55
Markenführung
55
Brand image
42
customer loyalty
42
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35
Social Web
34
Social web
34
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30
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30
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29
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27
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13
customer satisfaction
13
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7
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Pätzmann, Jens
3
Anber Abraheem Shlash Mohammad
2
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2
Kramer, Irene
2
Tanford, Sarah
2
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1
Adam, Nawal Abdalla
1
Agarwal, Kirti
1
Ahmad, Bilal
1
Ahn, Jiseon
1
Akbar, Muhammad Imad Ud Din
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chou, Wen-Hao Winston
1
Chovancova, Miloslava
1
Coelho, Pedro Simões
1
Collins, Nathalie
1
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1
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International journal of hospitality management
4
Journal of retailing and consumer services
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
Exploring the rise of fandom in contemporary consumer culture
3
Journal of Asian finance, economics and business : JAFEB
3
Cogent business & management
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of product & brand management
2
Artificial intelligence in marketing
1
Cruise business development : safety, product design and human capital
1
Driving innovation and business success in the digital economy
1
E-retailing challenges and opportunities in the global marketplace
1
European journal of international management : EJIM
1
European journal of marketing
1
Handbook of research on technology applications for effective customer engagement
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of financial engineering
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of Indian business research
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
70
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
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2
The effect of brand experience and service quality on customer loyalty mediated by customer satisfaction
Nadhifa, Shafira
;
Sunaryo
;
Surachman
-
2023
Persistent link: https://www.econbiz.de/10014420177
Saved in:
3
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
4
The impact of digital marketing success on customer loyalty
Anber Abraheem Shlash Mohammad
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 103-113
Persistent link: https://www.econbiz.de/10013490953
Saved in:
5
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
6
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
7
Angling destination loyalty : a structural model approach of freshwater anglers in Trysil, Norway
Stensland, Stian
;
Mehmetoglu, Mehmet
;
Liberg, Åste Sætre
- In:
Scandinavian journal of hospitality and tourism
21
(
2021
)
4
,
pp. 407-421
Persistent link: https://www.econbiz.de/10012608989
Saved in:
8
The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor
;
Ratnawati, Alifah
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
11
,
pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
Saved in:
9
Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima
;
Misra, Richa
;
Gupta, Rahul
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
Saved in:
10
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
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