Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Suhaib Ahmed, Abdul Ghaffar, Syed Shahid Zaheer Zaidi, Tahir Islam, Muhammad Mumtaz Khan, Fazila Islam, Tomas Kincl and Altaf Ahmed Sheikh
| Year of publication: |
2024
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|---|---|
| Authors: | Soomro, Suhaib Ahmed ; Ghaffar, Abdul ; Zaidi, Syed Shahid Zaheer ; Islam, Tahir ; Khan, Muhammad Mumtaz ; Islam, Fazila ; Kincl, Tomas ; Sheikh, Altaf Ahmed |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 2, p. 207-230
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| Subject: | consumer loyalty | homophily | loyalty | non-behavioral customer engagement | Social media influencers | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenführung | Brand management | Kundenbindung | Customer retention | Online-Marketing | Internet marketing | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2024.2308285 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014511629