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accessRights:"restricted"
~isPartOf:"Applied Marketing Science / Angewandte Marketingforschung"
~isPartOf:"Forum Marketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of retail & distribution management"
~subject:"Markenartikel"
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Applied Marketing Science / Angewandte Marketingforschung
Forum Marketing
International journal of advertising : the quarterly review of marketing communications
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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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2
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
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