How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Sonja Bidmon
| Year of publication: |
2017
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|---|---|
| Authors: | Bidmon, Sonja |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 36.2017, 1, p. 164-189
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| Subject: | attachment theory | brand attachment | brand loyalty | brand trust | attachment style | brand attachment predisposition | adolescents | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Markenartikel | Brand | Markentreue | Brand loyalty | Markenimage | Brand image | Jugendliche | Youth | Kundenbindung | Customer retention | Persönlichkeitspsychologie | Personality psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2016.1172404 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011687910