//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~isPartOf:"European journal of marketing"
~person:"Avis, Mark"
~person:"Jütte, Espen"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: Internet
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand management
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Advertising
1
Advertising effects
1
Anti-consumption
1
Beziehungsmarketing
1
Brand hegemony
1
Consumer boycott
1
Copyright infringement
1
Customer orientation
1
Digital advertising
1
Digital goods
1
Digital media
1
Digital piracy
1
Digitale Güter
1
Digitale Medien
1
Digitalisierung
1
Digitization
1
In-depth interviews
1
Konsumentenboykott
1
Low attention
1
Mobile Marketing
1
Mobile marketing
1
Netherlands
1
Niederlande
1
Perception
1
Product counterfeiting
1
Produktpiraterie
1
Rational/emotional appeals
1
Relationship marketing
1
Social Web
1
Social web
1
Subconscious processing
1
Urheberrechtsverletzung
1
Utilitarian/hedonic brands
1
Wahrnehmung
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Avis, Mark
Jütte, Espen
Bosslet, Ronja
1
Brandão, Amélia Maria Pinto da Cunha
1
Casidy, Riza
1
Cheung, Man Lai
1
Daunt, Kate L.
1
Dineva, Denitsa
1
Doering, Heike
1
Gomes Rinaldi, Adriana
1
Hesse, Andreas
1
Häusler, Mariella
1
Jacobson, Jenna
1
Johnson, Lester W.
1
Koenig-Lewis, Nicole
1
Leckie, Civilai
1
Leung, Wilson Ka-shing
1
Mitchell, Sarah-Louise
1
Nyadzayo, Munyaradzi
1
Olson, Erik L.
1
Peattie, Kenneth J.
1
Popoli, Paolo
1
Reynolds, Laura
1
Rudkowski, Janice
1
Santoso, Irene
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Schmidt, Holger J.
1
Schneider, Aileen
1
Sreejesh, S.
1
Trinh, Giang
1
Tse, Sin Yan
1
Wang, Danny T.
1
Wright, Malcolm J.
1
more ...
less ...
Published in...
All
European journal of marketing
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
2
Mind the attention gap : how does digital advertising impact choice under low attention?
Santoso, Irene
;
Wright, Malcolm J.
;
Trinh, Giang
;
Avis, Mark
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 442-466
Persistent link: https://www.econbiz.de/10013173436
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->