Mind the attention gap : how does digital advertising impact choice under low attention?
Year of publication: |
2022
|
---|---|
Authors: | Santoso, Irene ; Wright, Malcolm J. ; Trinh, Giang ; Avis, Mark |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 2, p. 442-466
|
Subject: | Digital advertising | Low attention | Rational/emotional appeals | Subconscious processing | Utilitarian/hedonic brands | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Niederlande | Netherlands | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mobile Marketing | Mobile marketing | Werbung | Advertising |
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