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accessRights:"restricted"
~isPartOf:"Forum Marketing"
~isPartOf:"Journal of African business"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~language:"eng"
~subject:"Customer satisfaction"
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Customer satisfaction
Customer retention
4
Kundenbindung
4
Consumer behaviour
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
Beziehungsmarketing
2
Relationship marketing
2
customer loyalty
2
Advertising
1
Advertising effects
1
Antecedents of customer loyalty
1
Confidence
1
Customer acquisition
1
Distribution channel
1
Einzelhandel
1
Experiment
1
Fernsehen
1
Fernsehwerbung
1
Geschenk
1
Gifts
1
Hotel industry
1
Hotellerie
1
Kundengewinnung
1
Online retailing
1
Online-Handel
1
Psychology of advertising
1
Retail trade
1
Simbabwe
1
Social presence
1
Television
1
Television advertising
1
Vertrauen
1
Vertriebsweg
1
Visualisierung
1
Visualization
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
Zimbabwe
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English
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Afrifa-Yamoah, Ebenezer
1
Barnes, Donald C.
1
Giese, Andreas
1
Gomwe, Adolf Garikai
1
Gouthier, Matthias
1
Jaiyeoba, Olumide Olasimbo
1
Krämer, Tobias
1
Ludwig, Nadine Laura
1
Makanyeza, Charles
1
Yeboah, Asiamah
1
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Forum Marketing
Journal of African business
Journal of marketing theory and practice : JMTP
Journal of retailing and consumer services
15
International journal of hospitality management
4
Journal of business research : JBR
3
Journal of marketing analytics : JMA
3
The service industries journal
3
International journal of contemporary hospitality management
2
International journal of services and operations management : IJSOM
2
Journal of marketing theory and practice
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
SpringerLink / Bücher
2
Tourism management perspectives : TMP
2
Advances in hospitality and leisure
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Business process management journal
1
Cross cultural & strategic management
1
European journal of marketing
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Human systems management : HSM
1
IIMB management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business
1
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of business information systems : IJBIS
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of financial engineering
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management development : IJMD
1
International journal of production economics
1
International journal of public sector performance management : IJPSPM
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Inventi impact: retailing & consumer services
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ECONIS (ZBW)
3
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1
The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust
Yeboah, Asiamah
;
Afrifa-Yamoah, Ebenezer
- In:
Journal of African business
25
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014513768
Saved in:
2
Moderators of the effect of viewer satisfaction on loyalty towards television channels in Harare, Zimbabwe
Makanyeza, Charles
;
Gomwe, Adolf Garikai
;
Jaiyeoba, …
- In:
Journal of African business
23
(
2022
)
4
,
pp. 851-868
Persistent link: https://www.econbiz.de/10013417073
Saved in:
3
After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
Saved in:
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