After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Year of publication: |
2021
|
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Authors: | Barnes, Donald C. ; Krämer, Tobias ; Gouthier, Matthias ; Ludwig, Nadine Laura ; Giese, Andreas |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 3, p. 343-357
|
Subject: | Kundenbindung | Customer retention | Kundengewinnung | Customer acquisition | Kundenzufriedenheit | Customer satisfaction | Geschenk | Gifts | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry |
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