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accessRights:"restricted"
~isPartOf:"Forum Marketing"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~language:"eng"
~subject:"Customer satisfaction"
~subject:"Kundenbindung"
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Kundenbindung
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Forum Marketing
Journal of marketing theory and practice : JMTP
Journal of retailing and consumer services
19
SpringerLink / Bücher
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Exploring the rise of fandom in contemporary consumer culture
5
International journal of hospitality management
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Journal of business research : JBR
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice
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Edward Elgar E-Book Archive
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of contemporary hospitality management
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Journal of marketing analytics : JMA
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Asia Pacific journal of marketing and logistics
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Cruise business development : safety, product design and human capital
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International journal of nonprofit & voluntary sector marketing
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International journal of retail & distribution management
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Journal of African business
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Journal of Indian business research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Practices for network management : in search of collaborative advantage
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Predicting trends and building strategies for consumer engagement in retail environments
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Progress in IS
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Research handbooks in business and management series
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Services marketing quarterly
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Springer eBook Collection
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The international journal of bank marketing : IJBM
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The journal of product & brand management
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Tourism management : research, policies, practice
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After-service gifts : evaluating how presence, context and value impact customer satisfaction and customer delight
Barnes, Donald C.
;
Krämer, Tobias
;
Gouthier, Matthias
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 343-357
Persistent link: https://www.econbiz.de/10012607658
Saved in:
2
The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.
;
Gammoh, Bashar S.
;
Wergin, Rand
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
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