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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Social web"
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Advertising effects
Social web
Internet marketing
99
Online-Marketing
99
Social Web
79
Consumer behaviour
76
Konsumentenverhalten
76
Advertising
72
Werbung
72
Werbewirkung
69
Brand management
27
Markenführung
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24
Virales Marketing
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social media
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influencer marketing
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persuasion knowledge
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Influencer marketing
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115
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Cho, Chang-Hoan
5
Hudders, Liselot
5
Beckert, Johannes
3
Choi, Yung Kyun
3
De Jans, Steffi
3
Evans, Nathaniel J.
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Ko, Eunju
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Lou, Chen
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Youn, Seounmi
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Bigné Alcañiz, J. Enrique
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Lee, Heejun
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Li, Minjie
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Lynch, Kristen
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Naderer, Brigitte
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Park, Jin Seong
2
Segijn, Claire M.
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Shin, Wonsun
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Shoenberger, Heather
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Song, Hayeon
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Veirman, Marijke de
2
Xie, Quan
2
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Ahn, Sun Joo
1
Alhabash, Saleem
1
Amrehn, Jana
1
An, Soontae
1
Ang, Lawrence
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
400
Technological forecasting & social change : an international journal
230
Journal of retailing and consumer services
212
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
177
SpringerLink / Bücher
145
International journal of internet marketing and advertising : IJIMA
113
Information systems research : ISR
105
Journal of marketing communications
88
Tourism management : research, policies, practice
88
Industrial marketing management : the international journal for industrial and high-tech firms
87
Journal of management information systems : JMIS
86
Journal of promotion management : innovations in planning and applied research
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Springer eBook Collection
81
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Electronic commerce research
67
International journal of hospitality management
63
The journal of product & brand management
60
Journal of internet commerce
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Discussion papers / CEPR
52
Business horizons
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
The journal of brand management : an international journal
44
Psychology & marketing
43
International journal of advertising : the quarterly review of marketing communications
42
Journal of information & knowledge management : JIKM
42
Journal of marketing
42
Journal of travel and tourism marketing
42
MIS quarterly
42
Asia Pacific journal of marketing and logistics
41
Finance research letters
40
International journal of contemporary hospitality management
40
International journal of consumer studies
39
Marketing intelligence & planning
39
International journal of business information systems : IJBIS
37
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ECONIS (ZBW)
115
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1
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10
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115
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1
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
2
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
3
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
4
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
5
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
7
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
The role of relevancy in native advertising on social media
Yoon, Hye Jin
;
Huang, Yan
;
Kim, Taeyeon
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 972-999
Persistent link: https://www.econbiz.de/10014321547
Saved in:
10
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
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