Sustainability advertising : literature review and framework for future research
Year of publication: |
2024
|
---|---|
Authors: | Rathee, Shelly ; Milfeld, Tyler |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 1, p. 7-35
|
Subject: | advertising; advertising effectiveness | green advertising | Sustainability | Nachhaltigkeit | Zollpolitik | Tariff policy | Werbung | Advertising | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
-
Ndlovu, Sibusiso, (2022)
-
Sahin, Safak, (2019)
-
Waiguny, Martin K. J., (2014)
- More ...
-
The Effect of Letter versus Number Cues on Distance Perception
Rathee, Shelly, (2021)
-
So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly, (2022)
-
The Effect of Letter versus Number Cues on Distance Perception
Rathee, Shelly, (2020)
- More ...