//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SMS advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
9
Konsumentenverhalten
9
Mobile Marketing
9
Mobile marketing
9
Internet marketing
7
Online-Marketing
7
Mobile communications
5
Mobilkommunikation
5
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Mobile Anwendung
3
Mobile Business
3
Mobile application
3
Mobile business
3
Children
2
Kinder
2
Mobile phone
2
Mobiltelefon
2
Target group
2
USA
2
United States
2
Zielgruppe
2
Advertising literacy
1
Analphabetismus
1
Australia
1
Australien
1
Brand management
1
Branded mobile applications
1
Coarsened exact matching
1
Consumer attitudes
1
Consumer behavior
1
Consumer socialization
1
Cross-cultural
1
Cultural identity
1
Digital advertising
1
Digitalisation
1
Distribution channel
1
Eltern
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Language
All
English
9
Author
All
Atli Geir Hallgrímsson
1
Axcell, Shana
1
Cui, Xuebin
1
Dix, Steve
1
Ellis, Debbie
1
Fagerstrøm, Asle
1
García-Béjar, Ligia
1
Goenner, Emily
1
Jamieson, Kyle
1
Larsen, Nils Magne
1
Menon, R. G. Vishnu
1
Miguélez-Juan, Blanca
1
Núñez-Gómez, Patricia
1
Osinga, Ernst C.
1
Oyedele, Adesegun
1
Phau, Ian
1
Robayo-Pinzon, Oscar
1
Rojas-Berrio, Sandra
1
Sajad Rezaei
1
Shimul, Anwar Sadat
1
Shin, Wonsun
1
Sun, Xiaochi
1
Sun, Yacheng
1
Valdimar Sigurdsson
1
Zevenbergen, Menno
1
Zuijlen, Mark W. G. van
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of promotion management : JPM
Young consumers : insight and ideas for responsible marketers
SpringerLink / Bücher
17
Springer eBook Collection / Business and Economics
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of business research : JBR
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising research
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Developing successful global strategies for marketing luxury brands
4
Journal of marketing
4
Journal of marketing research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Apps management and e-commerce transactions in real-time
3
Business horizons
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
BestMasters
2
Contemporary trends in innovative marketing strategies
2
International journal of markets and business systems
2
Journal of Indian business research
2
Journal of retailing
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
The marketing review
2
Working paper / National Bureau of Economic Research, Inc.
2
#RideTheMobileTsunami
1
Advances in e-business research series (AEBR)
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arbeitspapiere der FOM
1
Arts and the market
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Benchmarking : an international journal
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
2
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
3
Exploring the attitudes and behaviour of Gen Z students towards branded mobile apps in an emerging market : UTAUT2 model extension
Axcell, Shana
;
Ellis, Debbie
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 184-202
Persistent link: https://www.econbiz.de/10014302600
Saved in:
4
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
5
Do mobile banner ads increase sales? : yes, in the offline channel
Osinga, Ernst C.
;
Zevenbergen, Menno
;
Zuijlen, Mark W. …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 439-453
Persistent link: https://www.econbiz.de/10012134264
Saved in:
6
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
7
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
8
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
9
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->