Investigating the drivers of consumer acceptance and response of SMS advertising
Steve Dix, Ian Phau, Kyle Jamieson and Anwar Sadat Shimul
| Year of publication: |
2017
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|---|---|
| Authors: | Dix, Steve ; Phau, Ian ; Jamieson, Kyle ; Shimul, Anwar Sadat |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 23.2017, 1, p. 62-79
|
| Subject: | Australia | consumer perception | mobile marketing | SMS advertising | Australien | Konsumentenverhalten | Consumer behaviour | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1251526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729465