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~isPartOf:"Journal of marketing communications"
~subject:"Digitalisierung"
~subject:"Kundenzufriedenheit"
~subject:"Markenführung"
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Digitalisierung
Kundenzufriedenheit
Markenführung
Internet marketing
83
Online-Marketing
83
Consumer behaviour
77
Konsumentenverhalten
77
Social Web
59
Social web
59
Advertising effects
45
Werbewirkung
45
Advertising
32
Werbung
31
Viral marketing
27
Virales Marketing
27
Brand management
24
social media
21
Brand image
18
Markenimage
18
Beziehungsmarketing
16
Relationship marketing
16
Online retailing
12
Online-Handel
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Marketingmanagement
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Confidence
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advertising
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Internet
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trust
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32
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Rita, Paulo
2
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
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Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
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Al-Manasrah, Excimirey
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Al-Qatawneh, Manar
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Al-Weshah, Ghazi A.
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1
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1
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1
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1
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1
Chen, Lu
1
Coelho, Pedro Simões
1
Deng, Huixin
1
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1
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Flavián, Marta
1
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1
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Hammick, Jinhyon Kwon
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Huh, Jisu
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Journal of marketing communications
Journal of business research : JBR
198
Journal of retailing and consumer services
158
Springer eBook Collection
121
SpringerLink / Bücher
89
Technological forecasting & social change : an international journal
89
International journal of internet marketing and advertising : IJIMA
56
The journal of product & brand management
53
The journal of brand management : an international journal
48
Journal of internet commerce
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of promotion management : innovations in planning and applied research
37
International journal of advertising : the review of marketing communications
36
International journal of hospitality management
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Asia Pacific journal of marketing and logistics
33
Industrial marketing management : the international journal for industrial and high-tech firms
33
Tourism management : research, policies, practice
32
Finance research letters
30
Business horizons
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Journal of strategic marketing
29
Springer Proceedings in Business and Economics
29
International journal of electronic marketing and retailing : IJEMR
28
Marketing intelligence & planning
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Telecommunications policy : the international journal of digital economy, data sciences and new media
23
Journal of hospitality marketing & management
22
International journal of e-business research : an official publication of the Information Resources Management Association
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Research
21
Service business
21
International journal of contemporary hospitality management
20
Technovation : the international journal of technological innovation, entrepreneurship and technology management
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Innovatives Markenmanagement
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
The journal of services marketing
18
Information systems research : ISR
17
International journal of production economics
17
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ECONIS (ZBW)
32
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1
Intentional ad-viewing to support video creators on digital video-sharing platforms
Kim, Eunah
;
Huh, Jisu
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10014232404
Saved in:
2
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
3
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
4
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
5
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
6
Antecedents of level of social media use : exploring the mediating effect of usefulness, attitude and satisfaction
Hussein, Rania S.
;
Mohamed, Hassan
;
Kais, Amr
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 703-724
Persistent link: https://www.econbiz.de/10013493039
Saved in:
7
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
8
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
9
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
10
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
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