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accessRights:"restricted"
~isPartOf:"Journal of marketing research : JMR"
~person:"Ascarza, Eva"
~person:"Chung, Doug J."
~person:"Downs, Julie S."
~person:"Li, Xiaolin"
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Journal of marketing research : JMR
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Retention futility : targeting high-risk customers might be ineffective
Ascarza, Eva
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10011819660
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2
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
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3
Incentives versus reciprocity : insights from a field experiment
Chung, Doug J.
;
Narayandas, Das
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011743659
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4
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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5
Advance ordering for healthier eating? : field experiments on the relationship between the meal order-consumption time delay and meal content
VanEpps, Eric M.
;
Downs, Julie S.
;
Loewenstein, George F.
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 369-380
Persistent link: https://www.econbiz.de/10011502927
Saved in:
6
The perils of proactive churn prevention using plan recommendations : evidence from a field experiment
Ascarza, Eva
;
Iyengar, Radha
;
Schleicher, Martin
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10011450365
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