Retention futility : targeting high-risk customers might be ineffective
Eva Ascarza
| Year of publication: |
February 2018
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|---|---|
| Authors: | Ascarza, Eva |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 1, p. 80-98
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| Subject: | churn/retention | proactive churn management | field experiments | heterogeneous treatment effect | machine learning | Lernen | Learning | Kausalanalyse | Causality analysis | Kunden | Customers | Feldforschung | Field research | Kundenrückgewinnung | Customer recovery |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.16.0163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011819660