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accessRights:"restricted"
~person:"Aichner, Thomas"
~subject:"Ethnic"
~subject:"Ethnische Gruppe"
~type_genre:"Book section"
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
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ECONIS (ZBW)
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Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Aichner, Thomas
;
Brutto, Amanda
;
Nippa, Michael
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 239-272)
.
2023
Persistent link: https://www.econbiz.de/10014322032
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