Impact of racial diversity in advertising on the perception of mass-customized products by consumers
Thomas Aichner, Amanda Brutto,and Michael Nippa
| Year of publication: |
2023
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|---|---|
| Authors: | Aichner, Thomas ; Brutto, Amanda ; Nippa, Michael |
| Published in: |
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza. - Cham : Springer International Publishing, ISBN 978-3-031-09782-9. - 2023, p. 239-272
|
| Subject: | Advertising | Diversity | Ethnicity | Inclusive advertising | Mass customization | Perceived value | Race | Willingness to customize | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Werbung | Ethnische Gruppe | Ethnic group | Werbewirkung | Advertising effects | Mass Customization | Ethnische Diskriminierung | Ethnic discrimination | Wahrnehmung | Perception | Rasse |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-09782-9_9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322032