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accessRights:"restricted"
~person:"Bang Nguyen Viet"
~person:"Chiappetta Jabbour, Charbel José"
~person:"Taghian, Mehdi"
~subject:"Umweltbewusstsein"
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Umweltbewusstsein
Sustainable product
11
Öko-Produkt
11
Consumer behaviour
6
Environmental consciousness
6
Konsumentenverhalten
6
Nachhaltige Entwicklung
6
Sustainable development
6
Green marketing
5
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Brand image
4
Environmental management
4
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4
Umweltmanagement
4
Advertising effects
3
Eco-label
3
Emerging economies
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3
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green brand equity
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Advertising
2
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green advertising
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green marketing
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green purchase intention
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Bang Nguyen Viet
Chiappetta Jabbour, Charbel José
Taghian, Mehdi
Han, Heesup
4
Khare, Arpita
4
Lin, Jialing
4
Khan, Mohammed Naved
3
Leckie, Civilai
3
Lobo, Antonio
3
Paul, Justin
3
Shabbirhusain RV
3
Sreen, Naman
3
Carrete-Lucero, Lorena de la Paz
2
Chatterjee, Swetarupa
2
Chua, Bee-Lia
2
D'Souza, Clare M.
2
Dangelico, Rosa Maria
2
Filzah Md Isa
2
Fraccascia, Luca
2
Gera, Rajat
2
Hameed, Irfan
2
Han, Xiaoya
2
Jaiswal, Deepak
2
Johnstone, Micael-Lee
2
Kant, Rishi
2
Mansoor, Mahnaz
2
Muralidharan, Sidharth
2
Peng, Xuerong
2
Rahman, Imran
2
Rana, Jyoti
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Sadachar, Amrut
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Sadarangani, Pradip
2
Suhartanto, Dwi
2
Tan, Lay Peng
2
Uddin, S. M. Fatah
2
Aagerup, Ulf
1
Abbas, Jawad
1
Abdin, Md. Shahnawaz
1
Aboramadan, Mohammed
1
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1
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Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Asia-Pacific journal of business administration
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
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ECONIS (ZBW)
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1
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
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2
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
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3
Green consumption : strategic retail considerations and consumer confidence
D'Souza, Clare M.
;
Taghian, Mehdi
;
Hall, John
;
Plant, Elaine
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10014302702
Saved in:
4
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
5
Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet
- In:
Journal of food products marketing : innovations in …
28
(
2022
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
Saved in:
6
An evaluation of the role of green marketing and a firm's internal practices for environmental sustainability
D'Souza, Clare M.
;
Taghian, Mehdi
;
Sullivan Mort, Gillian
; …
- In:
Journal of strategic marketing
23
(
2015
)
7
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011479473
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