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accessRights:"restricted"
~person:"Brandão, Amélia Maria Pinto da Cunha"
~person:"Lenten, Liam J. A."
~type_genre:"Aufsatz in Zeitschrift"
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Brandão, Amélia Maria Pinto da Cunha
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"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
2
It takes two, baby! : feature artist collaborations and streaming demand for music
McKenzie, Jordi
;
Crosby, Paul
;
Lenten, Liam J. A.
- In:
Journal of cultural economics
45
(
2021
)
3
,
pp. 385-408
Persistent link: https://www.econbiz.de/10012618303
Saved in:
3
Internationalization strategies in music festivals
Brandão, Amélia Maria Pinto da Cunha
;
Ferreira de …
- In:
Scientific Annals of Economics and Business
66
(
2019
),
pp. 91-112
Persistent link: https://www.econbiz.de/10012406041
Saved in:
4
Social media followers as music fans : analysis of a music poll event
Crosby, Paul
;
Lenten, Liam J. A.
;
McKenzie, Jordi
- In:
Economics letters
168
(
2018
),
pp. 85-89
Persistent link: https://www.econbiz.de/10012016742
Saved in:
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