//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~person:"Brandão, Amélia Maria Pinto da Cunha"
~person:"Raja, Md Washim"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Music"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Music
5
Musik
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
3
Advertising effects
3
Music industry
3
Musikwirtschaft
3
Werbewirkung
3
Werbung
3
Advertising music
2
Big event
2
Brand image
2
Brand management
2
Großveranstaltung
2
Markenführung
2
Markenimage
2
Werbemusik
2
Advertising (ad)
1
Attitude toward advertising music
1
Brand extension
1
Brand image transfer
1
Brand sponsorship
1
Cluster analysis
1
Clusteranalyse
1
Cultural sector
1
Event-sponsor fit
1
Globalisierung
1
Globalization
1
International market entry
1
Internationaler Markteintritt
1
Internet marketing
1
Kultursektor
1
Markentransfer
1
Market segmentation
1
Marktsegmentierung
1
Multinationales Unternehmen
1
Music festivals
1
Music in advertising
1
Netherlands
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Language
All
English
5
Author
All
Brandão, Amélia Maria Pinto da Cunha
Raja, Md Washim
Aguiar, Luis
5
Sinclair, Gary
4
Waldfogel, Joel
4
Allan, David
3
Anand, Sandip
3
Cho, Daegon
3
Cuadrado-García, Manuel
3
Kruger, Martinette
3
Larsen, Gretchen
3
Montoro Pons, Juan de Dios
3
Nunes, Joseph C.
3
Saayman, Melville
3
Abolhasani, Morteza
2
Bourreau, Marc
2
Cameron, Samuel
2
Chen, Charlie C.
2
Crosby, Paul
2
Fan, Yulan
2
Herrero Prieto, Luis César
2
Hiller, R. Scott
2
Jung, Jaemin
2
Klement, Benjamin
2
Leenders, Mark A. A. M.
2
Lenten, Liam J. A.
2
Leon, Steven
2
McKenzie, Jordi
2
Müllensiefen, Daniel Th.
2
Nakayama, Makoto
2
Oakes, Helen
2
Oakes, Steve
2
Ordanini, Andrea
2
Papies, Dominik
2
Siganos, Antonios
2
Sim, Jaeung
2
Sonnabend, Hendrik
2
Steffens, Jochen
2
Strambach, Simone
2
Sunaga, Tsutomu
2
more ...
less ...
Published in...
All
Journal of international consumer marketing
2
International journal of event and festival management
1
Journal of marketing communications
1
Scientific Annals of Economics and Business
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
3
Multi-item scale construction to measure consumers' attitude toward advertising music
Raja, Md Washim
;
Anand, Sandip
;
Kumar, Ibha
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012203478
Saved in:
4
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
5
Internationalization strategies in music festivals
Brandão, Amélia Maria Pinto da Cunha
;
Ferreira de …
- In:
Scientific Annals of Economics and Business
66
(
2019
),
pp. 91-112
Persistent link: https://www.econbiz.de/10012406041
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->