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accessRights:"restricted"
~person:"Brandão, Amélia Maria Pinto da Cunha"
~subject:"Großveranstaltung"
~type_genre:"Aufsatz in Zeitschrift"
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"You got a new name!" : how does renaming a music festival with a brand affect the festivalgoer's purchase intention
Brandão, Amélia Maria Pinto da Cunha
;
Gadekar, Mahesh
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 261-276
Persistent link: https://www.econbiz.de/10014320102
Saved in:
2
Internationalization strategies in music festivals
Brandão, Amélia Maria Pinto da Cunha
;
Ferreira de …
- In:
Scientific Annals of Economics and Business
66
(
2019
),
pp. 91-112
Persistent link: https://www.econbiz.de/10012406041
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