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accessRights:"restricted"
~person:"Gayatri"
~person:"Grewal, Rajdeep"
~subject:"Decomposed Theory of Planned Behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Decomposed Theory of Planned Behaviour
Markenführung
Automotive market
4
Consumer behaviour
4
Kfz-Markt
4
Konsumentenverhalten
4
China
2
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Digital Marketing Communication
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Indian Car Market
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Gayatri
Grewal, Rajdeep
Dahiya, Rekha
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Diwan, Saloni Pawan
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Gonçalves Filho, Cid
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Jones, D. G. Brian
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Kaufmann, Hans Rüdiger
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Kishore, Kaushal
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Li, Shanjun
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Monteiro, Plínio Rafael Reis
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Journal of marketing research
1
Vision : the journal of business perspective
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ECONIS (ZBW)
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Brand name types and consumer demand : evidence from China's automobile market
Wu, Fang
;
Sun, Qi
;
Grewal, Rajdeep
;
Li, Shanjun
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 158-175
Persistent link: https://www.econbiz.de/10012177252
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Investigating Indian car buyers' decision to use digital marketing communication : an empirical application of decomposed TPB
Dahiya, Rekha
;
Gayatri
- In:
Vision : the journal of business perspective
21
(
2017
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10011833600
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